5 email subject lines with over 72% open rates
Anaita shares her highest-performing email subject lines, each achieving over 72% open rate with an audience of 50,000+, including 'update on your order,' 'please don't check my previous email,' and 'internal only, my update.' She warns these should be used sparingly, tied to specific tactics like sending from the founder's name and creating a sense of exclusivity.
The lessons
Use 'update on your order' to re-engage people who've never purchased, directing them to your best-selling product.
Send emails from the founder's name specifically, since this can boost open rate to as high as 75%.
Create fake internal exclusivity with an 'internal only' email suggesting insider access, followed by a 'you weren't supposed to see that' follow-up.
Use high-performing subject lines sparingly so they don't become spammy or lose effectiveness.
Try 'can I feature you on Instagram' from the founder as a subject line that can be used more frequently.
Questions people ask
What subject lines get the highest email open rates?
Anaita's top performers include 'update on your order,' 'please don't check my previous email,' 'internal only, my update,' and 'can I feature you on Instagram,' each getting over 72% open rate. She notes most should only be used sparingly except the Instagram feature one, and sending from the founder's name boosts results further.
Transcript
I'm about to show you the highest performing email subject lines that I have ever used in my business each of these has more than a 72% open rate and this is to an audience of more than 50,000 people my warning to you is you cannot use these often these subject lines should be used very sparingly the first one is update on your order and that one goes out to people who have never placed an order with you inside of the email it'll say this is the order you never knew you needed you wanna direct them to your best selling product the next one is please don't check my previous email you send this one even if you haven't sent a previous email inside of this email you say because this email contains the best discount code you'll get this next one works wonders it is I'm not sure if you know this but the from name should be from the founder that one is a 75% open rate every time I do it the next one I can only do once every two years and it's called internal only my update the body of the email is like you're writing to your own staff but it talks about an upcoming discount or an upcoming new product but you make it sound like no one else knows about it you can tell your staff that this link is where everyone goes to purchase that product or get that discount and the next day you have to follow it up with you weren't supposed to see that 88% open rate the last one is awesome and it works so well and you can actually use this one more frequently and it's can I feature you on Instagram and the sender has to be from the founder I know they work and if you need a little boost to your open rate then try these ones
