Consistent sales matter more than your product launch
Anaita argues that founders overfocus on a big launch strategy, then lose motivation once the hype fades and sales stop. She shares three ways to drive consistent sales instead: bidding on your brand name with Google ads while SEO builds, running an ambassador program with referral links, and running an Instagram conversion ad targeting your audience.
The lessons
Don't over-invest in a big product launch; consistent sales matter more long term.
Run a Google ad bidding on your own brand name while your SEO builds up organically.
Build an ambassador program with referral links to drive ongoing sales.
Run an Instagram conversion ad targeting your specific target market.
Questions people ask
How do I keep making sales after my product launch hype dies down?
Anaita recommends three tactics: bid on your brand name in Google ads while your SEO ramps up, set up an ambassador program with referral links, and run an Instagram conversion ad targeted at your ideal customer. These create consistent sales rather than relying on one-time launch hype.
Transcript
Wish someone had told me this when I first started my business. Launching a product will never be as important as making consistent sales. Everyday everyone focuses on this big launch strategy, but actually after that hype is over and you're making 0 sale, that's when you lack motivation. But how do you make consistent sales?
3 main things. One is having a Google ad where you bid on your brand name while your SEO starts working. 2 is that you wanna have an ambassador program with referral links. 3 is that you need to have an Instagram conversion ad targeting your target market.
