Five types of content every business account needs to post
This video breaks down five content pillars for businesses: how-to content, infographic/poll content, personal content showing your face, industry update content, and promotional content. It emphasizes that promotional content should only be 25% of what you post and personal content shouldn't be overproduced.
The lessons
Post how-to content like tutorials and quick hacks regularly
Turn audience poll results into infographics using Canva
Show your face and talk to your audience, don't overproduce personal content
Cap promotional content at 25% of your total content mix
Always frame product promotion around solving a customer problem
Questions people ask
How much of my content should be promotional?
Promotional content should only make up about 25% of your overall content. The rest should be how-to content, poll/infographic content, personal content, and industry updates.
Transcript
Here are five types of content that you need to create, number 1. How to content? This includes tutorials, mini courses and hacks. Number two is so important and not many people do it in for graphic content, so you want to pull your audience and then use those results in a graph and you can design this in canvas.
Super easy. Number three is personal content, and this is where people struggle, don't overcomplicate it, and don't try and make it pretty and beautiful all the time. I just want you to show up, show your face and talk to your audience before. Are industry updates?
This does not need to be boring. You can talk about really cool trends in the future of your category. This is going to show your authority and expertise in the space that you're in. Number five is your promotional content.
This really should only make up 25 of the overall content that you make. Always talk about your products like you're solving a problem. And if i have to give you a bonus tip, use dog videos. I hope this helps.
