Stop comparing your brand's content to creator-led brands
Anaita explains that creator-led brands get inflated engagement because audiences love the founder personally, not just the product, so comparing your brand content to theirs will always feel disappointing. Instead, she recommends reviewing your last 40 posts, identifying your top and bottom 10, and looking for patterns to define your own brand voice and what your audience actually responds to.
The lessons
Don't benchmark your brand content against creator-led brands, their engagement is inflated by personal following
Review your last 40 posts and compare your top 10 vs bottom 10 to find your real content patterns
Define your brand's own engagement baseline instead of chasing creator-level numbers
Questions people ask
Why does my brand's content get lower engagement than creator-led brands?
Creator-led brands benefit from audiences who love the founder personally, not just the product, which inflates engagement significantly. For every person who loves the brand, roughly 50 love the creator, so their engagement can be 50 times higher for similar content and follower counts. This isn't a fair comparison for a brand without that personal exposure.
Transcript
don't compare your content for your brand with creator lead brands because you don't have the same level of personal brand exposure if you compare your content to a creator lead brand you will be disappointed every time they have exceptional engagement because their audiences love the founders not just their products or their brand every one person that loves the brand there are gonna be 50 that love the creator so technically their engagement is gonna be 50 times yours for the same content and for the same follow account what you want to do is find your own brand voice at an engagement level that's high for you look at your past 40 posts and write down your top 10 and your bottom 10 and look for the patterns this will give you a really good indication as to what your audience likes and what your brand personality actually is
