How bidding on a competitor's brand name on Google ads pays off
Anaita explains her best-performing marketing tactic: setting up a Google ad targeting her larger competitor's brand name as the keyword, so her ad appeared whenever people searched for that competitor. This generated significant traffic and sales for her small budget, and she recommends checking competitor search volume with Google Keyword Planner before trying it.
The lessons
Bid on a bigger competitor's brand name as a Google Ads keyword to capture their search traffic
Use Google Keyword Planner to check a competitor's monthly search volume before bidding on their name
This tactic works especially well for small-budget businesses targeting a larger, more searched competitor
Questions people ask
What is the best marketing tactic for a small budget?
Anaita's top tactic was setting up a Google ad using her larger competitor's brand name as the keyword, so her ad appeared whenever someone searched for that competitor. This generated a lot of traffic and sales despite having a small budget. She recommends checking a competitor's monthly search volume in Google Keyword Planner before trying this.
Transcript
Do you guys want to know the best marketing I've ever done? When I first launched my business, no one knew of me, obviously, but my one or two competitors were actually quite large. They were getting about 4,000 monthly searches. So I set up a Google ad and I put in their brand name as the keyword.
So whenever someone searched for them, my ad came up. Basically, I outbid them on their own brand name. This not only generated so much traffic, but also got me a bunch of sales. To date, it is the best marketing tactic I've ever done.
If you're just starting out and you have a small budget, I highly recommend this strategy. If you've got a competitor that is bigger than you and that has a lot of monthly searches, make sure to bid on their brand name. If you want to find out how many monthly searches they've got, go to Google Keyword Planner.
