How to start a business with zero followers
Anaita lays out a step-by-step plan for launching a business with no existing audience, covering platform setup, content volume, competitor research, Google ads, and giveaways. The takeaway is that consistent content and smart paid ads can substitute for an existing following.
The lessons
Set up your website, Google Merchant Center, Facebook Business Manager and social accounts before you do anything else.
Post 2-3 TikToks a day and 2-3 Reels a week to build momentum from zero followers.
Study competitors' top-performing Reels and TikToks, then recreate similar videos with your own products.
Run Google search ads targeting both competitor names and long-tail keywords specific to your niche.
Boost your best-performing organic post to lookalike audiences and run monthly giveaways with similar brands.
Questions people ask
How do I start a business with no audience?
Set up all your platforms first, then focus on creating a high volume of content, at least 2-3 TikToks daily and 2-3 Reels weekly. Use competitor research for content ideas, run targeted Google search ads, boost your best organic posts, and do monthly giveaways with similar brands to build reach fast.
Transcript
This is how I would start a business with zero followers, because it can be done. The first thing is to set up all your platforms, website, Google Merchant Center, Facebook Business Manager, and all your social accounts. The next thing is to start creating a lot of content. I mean a lot of content.
Here's how to get some ideas. Look at competitors, look at their most watched Reels and their most watched TikTok videos. Then need to recreate similar videos but with your products. Two to three TikTok videos a day and two to three Reels per week for Instagram.
Okay next, I would run two Google search ads, one for competitors and one for long tail keywords like soy-based candles New York City. I would then do an amazing post on Instagram showcasing my wow factor and I would boost that to similar audiences. Lastly, I would do a giveaway with similar brands and I do that once a month. Hope this helps.
