How to target competitor names in Google Ads
Anaita explains how to legally target competitors in Google Ads by entering their names in your ad group without using their name in the ad copy itself. She shows how to check estimated daily clicks based on budget to bring qualified traffic to your site.
The lessons
You can legally target competitor names in Google Ads as long as you don't use their name in your ad copy.
Check estimated daily clicks for competitor keywords before setting your budget to ensure it matches your traffic goals.
Questions people ask
Is it legal to target competitors in Google Ads?
Yes, it's legal and ethical to target competitor names in your Google Ads ad group, as long as you don't use their name in the actual ad. You set this up in the ad group settings and can see estimated clicks based on your budget before launching.
Transcript
this is how you target your competitors in your google ads don't come at me for this this is legal and it's ethical to do you can target them but you can't use their name in your ad start by creating a google ad you want to get to this box in your ad group type in your competitor names and on the right you'll be able to see how many clicks you're estimated to get in one day based on your budget type in all the competitor names and set a budget that will get you the clicks that you want this is going to bring so much qualified traffic to your website try it and let me know what you think
