The exact tools behind Rhode Skin's minimal website
This video lists the tools Rhode by Hailey Bieber uses for its website, including the free Dawn Shopify theme, Vimeo for video embeds, Attentive for SMS, Okendo for reviews, and Klaviyo for email at scale-based pricing. The takeaway is that a minimal, on-brand website can be built with accessible, affordable tools.
The lessons
Use Shopify's free Dawn theme if you want a clean, minimal aesthetic without paying for custom development
Match your website tools and design to your overall brand aesthetic, not just what's popular
Budget for email marketing costs to scale with your subscriber list, expect price jumps as you grow
Questions people ask
How much does Klaviyo cost as my email list grows?
With 1,000 subscribers you'll pay about $30 a month, and with 50,000 subscribers you'll pay about $700 a month. Pricing scales with your subscriber count.
Transcript
if you wanna create a website exactly like road by hailey bieber this is how you do it she uses shopify for her website obviously the shopify theme that she uses is dawn and it is completely free she embeds videos like this on her website with a company called vimeo she uses attentive for her sms marketing and she uses okendo for product reviews and for all of this email marketing that she does she uses Klaviyo to give you an indication of price if you have 1000 subscribers you'll be paying about $30 a month if you have 50,000 subscribers you'll be paying about $700 a month I really love that her website is so minimal and simple it fits with the overall aesthetic of her entire brand
