Turn slow-moving stock into a sold-out product launch
This video outlines a free tactic to sell dead stock: mark it out of stock, announce that across email, Instagram, and TikTok to build hype, then relaunch it as a limited pre-order drop. The four-step plan includes building hype via stories and email, gifting 10 micro-influencers, creating fresh content, and offering pre-order perks like free shipping.
The lessons
Mark slow-moving stock as out of stock and publicize it to create demand before relaunching
Build hype through Instagram Stories, email, and TikTok before a product relaunch
Gift the product to around 10 micro-influencers to generate fresh content and buzz
Create new photos and videos you've never used before to make the relaunch feel fresh
Offer pre-order perks like free shipping to drive urgency on a limited relaunch
Questions people ask
How do I sell slow-moving or old stock without discounting it?
Mark the product out of stock and publicize that across email, Instagram Stories, Reels, and TikTok to build hype. Then relaunch it as a limited pre-order with fresh content, gifting to about 10 micro-influencers, and offering perks like free shipping for people who pre-order.
Transcript
I have a secret tip to move that slow-moving product in your store that no one really wants to buy, and it's free. Here's what you do to get it selling. First, make it out of stock and tell people it's out of stock. Make a song and dance about the fact that it's out of stock again.
Send an email, do Instagram Reels, do an Instagram Story, do a TikTok video on how it's out of stock. And then we're going to create a launch campaign for that product. Four things you need to do. Number one is to build up hype.
Use Instagram Stories and send an email. Number two is to gift 10 micro-influencers. Number three is to create a range of photos and videos that you've never created before for that product. Use those on Instagram to accentuate the hype.
Number four is to put a limited stock of pre-orders on the website and tell everyone about it. For people that pre-order, they get free shipping or free added value of some sort. So what you've just done is a full product launch for an old and slow-moving product. I guarantee it will sell.
